Marketing experts are constantly expressing how important it is for businesses to create and build a strong brand that customers can identify with and trust in. On first impressions, you might think this is only true for a large multinational business that has millions of customers and thousands of employees, but this thinking could not be further from the truth. Whether it’s a large multinational company or a small budding start-up, creating a strong brand is essential.…
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Nowadays, businesses need to grab the attention of their target audience by employing effective tactics that will make their product/service stand out from that of their competitors. If you’re a business owner, one of the best ways to do this is to hire a graphic designer who can use their expertise to create a memorable and eye-catching logo that will transform your business, product or service.…
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However advanced technology has become, direct mail campaigns are still one of the most popular ways for businesses to retain existing customers and to attract new customers. It’s very hard to beat that personal touch which can be achieved through a direct mail campaign and giving potential customers a tangible reminder of your business is a very powerful marketing tool. Here are some tips to ensure that you get the most from your direct mail campaign.…
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Promotional gifts have been a longstanding favourite with marketing executives for many years. Their popularity is not predicted to decrease as is evident by the number of promotional gifts that are given to potential and current customers and clients by businesses every year.
Almost anything can be turned into a promotional gift – the only limit is your imagination! From pens, rubber ducks and snow globes to mouse mats, stress toys and car stickers – if you can put your logo on it, it will do the job perfectly!…
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The easiest way to recognise a brand or company and to tell it apart from its competitors is by looking at its logo. For that reason, companies do their utmost to ensure that their logos are designed effectively and have the necessary affect on the general public. However, not all companies get it right and so to help you avoid that trap, the following are some of the most common logo design mistakes that should be avoided.…
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A business logo is so much more than just a graphic on a letterhead, business card or a billboard. A well-designed and effective business logo can become a significant asset to your business, as it is often the first thing that a potential customer or client will notice about your business.
We all know how important it is to create a good first impression and it is no different when it comes to designing a business logo.…
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Due to the increasing demand for great graphic designers, there are a growing number of people who are inclined to try their luck in this budding profession.
What can you do to maintain a steady stream of clients who are eager to work with you? The key is to create an effective portfolio that does not only showcase what you can do, but also provide your clients with a glimpse of who you are as an artist.…
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Promotional gifts are an ideal way to share the festive season with your customers to thank them for their custom during the year. You may also want to give them to your employees as a small token of appreciation for all their hard work during the year. Or perhaps you will want to use them to garner some additional customers at a particular Christmas event.…
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When you think of Nike’s logo, you instantly picture the world famous swoosh. When you think of the technology giant Apple, you can picture the renowned apple symbol with the bite taken. These logos, and many more like them, are famous the world over and are instantly recognisable. Such are the benefits of a well-designed logo. However, these benefits are not just limited to large multinational companies and small businesses should not underestimate the power of a well thought out logo.…
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It is a reality of business that it does not matter how good your product or service is; if nobody knows about it you cannot sell it. As obvious a statement as this seems to be, new business owners continually fail to give enough attention to promotion.
Branding is a particularly important aspect of promotion. It is what helps you develop recognition and differentiate yourself from the competition.…
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