Business Logo Design – Things to Keep in Mind
A business logo is so much more than just a graphic on a letterhead, business card or a billboard. A well-designed and effective business logo can become a significant asset to your business, as it is often the first thing that a potential customer or client will notice about your business.
We all know how important it is to create a good first impression and it is no different when it comes to designing a business logo.
To get the most out of your design, the following are some points you should keep in mind when creating a business logo.
Keep your design as simple as you can. It is very easy to get carried away and to get too clever when designing your business logo. Always remember that less is more in this instance and you should keep your design as simple as possible so as to make it more recognisable to the general public. The simpler the design is, the more memorable it will be.
If your business logo is to include text, ensure that the font you use is clearly legible. It makes sense that people need to be able to read your logo and not find it difficult to interpret or else they will just lose interest. The font should reflect your business and how you would like to be perceived. Also, make sure that you stick to just one font as more than that will be confusing to those looking at it.
The colour of your business logo is another important consideration. Think of the iconic red and white colours of the Coca-Cola logo or the yellow colour of the golden arches logo at McDonalds. Try to use colours that are complementary where possible as these are easier on the eye. It will probably be necessary to try out many different colour combinations before you find your perfect match.
The size of your business logo is important as it needs to be large enough to be seen and to have an impact, but at the same time it should be small enough that it can be used on smaller items such as letterheads and business cards. A business logo should be identifiable in all sizes so as to ensure its visibility to the general public.
It is also important that your brand logo design is easily recognisable. Avoid having too many elements to your business logo as this can just end up confusing people. As an aid to help instil recognition of your business and its products or services, your business logo should bring to mind what your business does and any unique selling point it may have.
Designing your business logo is not something that will come together overnight nor should it necessarily be. It may involve several drafts and re-drafts and should also be tested at every stage to ensure that the combination of simplicity, font, colour, size and ease of recognition have been successfully blended in order to ensure that you have a successfully designed logo which will stand the test of time for your business.