Promotional gifts have been a longstanding favourite with marketing executives for many years. Their popularity is not predicted to decrease as is evident by the number of promotional gifts that are given to potential and current customers and clients by businesses every year.

Almost anything can be turned into a promotional gift – the only limit is your imagination! From pens, rubber ducks and snow globes to mouse mats, stress toys and car stickers – if you can put your logo on it, it will do the job perfectly! In some instances, the more quirky the promotional gift, the more memorable the brand!

The use of promotional gifts has shown to significantly increase sales and the awareness and perception of a particular brand. The question is – how do promotional gifts help companies to do this? Here are some interesting ways promotional gifts can help your business.

1. Attract Customers

Some reports have shown that if a promotional gift is offered with the purchase of an item, customers will often opt to purchase this item over one that does not come with a gift. Let’s put that into context. The idea of a free gift has attracted the attention of a potential customer and they have changed their buying habits to purchase your product and you now have the opportunity to retain that new customer, therefore increasing your sales level.

2. Exposure

Most recipients of promotional gifts say that they keep the gift for a year or more. This means that the recipients of your promotional gifts have a longer exposure to your company name or logo that they would not have with a billboard or flyer. Also, people that come into contact with the recipient may also see the promotional gift and it may stick in their minds also, widening your target audience even more and therefore increasing sales.

Not only that, but many people say that rather than throw a promotional gift away, they are actually more likely to donate it, increasing your business’ reach even more!

3. Creates a Good Impression

They say first impressions are the most important and this is especially the case with a promotional gift. Receiving a free gift from a company immediately sends a good message to potential customers and creates a real feel-good factor. This sentiment is then brought to mind when the recipient thinks of your business as the favourable impression is remembered. Giving people a promotional gift that is useful such as a mug, pen, magnet or reusable shopping bag, goes that one step further in creating a great impression of your business.

So, as you can see, promotional gifts are a fantastic way to increase your sales and bring your brand to a wider audience. They are a powerful marketing tool and one that has definitely stood the test of time. That’s why companies all around the world continue to turn to this long-standing marketing favourite to improve their sales performance and get their brand out into the public domain.

 

Promotional gifts are an ideal way to share the festive season with your customers to thank them for their custom during the year. You may also want to give them to your employees as a small token of appreciation for all their hard work during the year. Or perhaps you will want to use them to garner some additional customers at a particular Christmas event. Most companies will be thinking of doing the same thing so there will be a flurry of small promotional gifts being aimed at people from all directions. So, to keep your company’s message at the forefront of everyone’s minds this Christmas, have a look at the list below of five novel promotional gift ideas!

Flashing Santa Pens

Promotional flashing Santa pens can be used for all festive campaigns and events through the Christmas period. Branded with your company’s logo or design, these ballpoint pens can make great promotional gifts and will not bust the budget in terms of their cost. These pens are a fun and festive way to help you advertise your brand throughout the season in a fun way.

Desktop Advent Calendar

A desktop Advent calendar is the perfect way to remind your customers of their affiliation to you with a daily chocolate in the days leading up to Christmas. These calendars can be customized to your own design or you can use a template with your logo printed on them, whichever you decide. They are an excellent promotional gift with that little added festive fun factor which is exactly what you need when choosing a promotional gift at Christmas.

Snow globes

The classic snow globe is an extremely festive promotional gift which can be given by a variety of companies. Timeless and fun, promotional snow globes are the perfect marketing tool for your company as each one can be designed to display your company logo or festive message in a way that is certain to grab attention.

Stress Santa

A personalized stress Santa ball is a squeezable foam ball shaped into the head of Santa and is a fun yet seasonal promotional gift that will definitely get your marketing campaign moving. A Christmas stress ball toy is perfect for the festive season and will make your clients think fondly of you every time they give Santa a squeeze!

Boxed Mince Pie

Promotional boxed mince pies would make a unique promotional Christmas gift. With a single mince pie in a box printed all over with your logo, you will make sure you are fondly remembered this Christmas. Following the same idea, you could give boxed cookies, a slice of Christmas cake or some Christmas cookies. Everybody loves something tasty at Christmas!

Giving away some promotional gifts at Christmas is not only a good way of promoting your company and its products, but it is also a great way to promote some festive cheer amongst your customers and any prospective customers. Remember to keep it as unique as possible in order to make you stand out from the crowd!