In this age of media clutter, smarter direct mail is still the most efficient way to get up close and personal with your past, present and future customers. The cornerstone of reaching out and touching someone lies in effective graphic design linked to a dynamic, persuasive offer. Here are some design tips to help you create a strong foundation for your next direct mail campaign:…
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A lot of business and corporate companies hand out different types of promotional gifts to their clients and customers as an act of gratitude, market building and appreciation. However, many business organisations are afraid of the costs associated with this type of investment. But advertising through promotional products offers you a wide range of advantages.…
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When it comes to taking care of SEO yourself, there are some basic mistakes a lot of website owners still do – mistakes that can easily be fixed to increase your website traffic. Here is a breakdown of the top ten most common website mistakes – and easy fixes:
View & Download The Top 10 Website Mistakes & Solutions…
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We’ve just added the second and final instalment of our essential email design guide (See tips #6-11). Hope it’s providing food for thought!
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If you’re interested in getting real engagement and serious response from your email marketing, then check out part 1 of our essential email design guide. No scary rocket science – just easy to implement, no-nonsense tips!
View & download our guide here!…
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Statistics show that the timing of your email marketing communications can have a significant impact on email open rates. The hour of the day, the day of the week and even the subject matter all need to be considered carefully. So before you press the send button on your next eZine, eNewsletter or eShot, check out this insightful guide!…
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Social media is a viral means of marketing as well as communicating with your customers. Social media icons on a website or blog allow its visitors to share website information on their social networking profiles with just one click. Just download this 45 fresh sets of social media icons and use them on your site!
Download free social media icons here!…
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Infographics are a powerful tool for capturing the attention of your target audiences. In fact, businesses that publish infographics grow their traffic an average of 12% more than those that don’t.
The hard part, of course, is finding the time and resources to create these infographics.
That’s why the people at hubspot created five fully customizable templates that will give you the inspiration and foundation you need to build your own infographics right in PowerPoint.…
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Last October, as Felix Baumgartner dropped from his capsule 128,100 feet in the sky, it wasn’t just his family that held their breath in fear of what could happen next. Red Bull had reason to be nervous about their most extreme marketing stunt to date.
With their tagline “Red Bull Gives You Wings”, the energy drink company has developed a single minded support for extreme sports over the years.…
Read MoreIt’s only fair to disclose first that as a life-long cycling fan I’ve never been a Lance fan. Most real cycling folk knew deep down all along that the dream/miracle/myth – call it what you will, was total BS! Every great story is the product of two crucial components: the ‘Botch-up’ and the ‘Trying to Fix the Botch-up’. Brand Armstrong is at the latter stage (and critical point) of his long painful saga.…
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