Whether you are selling a product, raising awareness for a charity or simply displaying information it needs to have an impact on the viewer to be successful. The craft of graphic design is crucial here. Creating an impact not only grabs the attention of the viewer it also makes them more likely to remember the critical information.
The displayed information can come in many forms, a television or magazine ad, a brochure, a catalogue, a prospectus, a report, the list goes on.…
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Your industry trade show is a great opportunity to develop connections, build your client list and ultimately expand your business. However it can be a taxing environment and is unlike any other business event you might attend throughout the rest of the year.
Attending a trade show is also an investment with fees for a stall and the cost of promotional materials.…
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Graphic Design is an incredibly powerful tool. It has developed enormously, particularly over the last century and with specialist graphic design programs, incredible images can be created relatively easily.
However because we are surrounded every day by so many examples of graphic design we often forget just how powerful and compelling it can be. Here we take a quick look at five classic examples of graphic design that have inspired and endured over the years.…
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It’s a tried and tested formula and at the end of the day is a simple but incredibly effective way of getting your product on peoples lips and keeping it there. The challenge of course is to find that catchy advertising slogan that people just can’t forget.
Even the smallest brand can take off in a big way with the simplest of slogans.…
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Promotional Products have a long history in advertising brands and services. Their effectiveness and relative simplicity make them a staple of marketing. Marketing studies show that they have one of the lowest cost per impression rates of any advertising method.…
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What makes a great logo? What are the basic principles and best practise that one should adhere to? There’s a lot of different opinions on what makes a great logo design. To help you navigate the whole area, we’ve compiled a list of our top 7 tips to consider when designing your new logo.…
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For new businesses looking to get noticed or for established businesses looking to promote a new product line or service, trade shows, exhibitions, fairs and even shopping centres can be great places to create awareness of your new brand or product.…
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Making decisions on how to spend your marketing budget is tough. There seem to be ever more marketing options for businesses. Deciding how to spend those resources strategically and effectively can be overwhelming.
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Stock Images
#1 Flickr – Creative Commons
A great source of free stock shots supplied by Flickr users. To access these images go to the section entitled “Flickr: Creative Commons” – here you will be able to browse all images with a creative commons license.
#2 everystockphoto.com
One of our favourite resources. Log on and sign up for access to millions of free stock images with everystockphoto…it really is as simple as that!…
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Technology has changed the way users browse the web. Mobile phone owners want to access the net using their phones, gadget users want to browse the web using their devices. Users expectations have changed because technology never stops evolving. Site owners now scramble to make their pages suitable for mobile browsing because 800 million people now use their gadgets to browse the web.…
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