What factors can affect my colours?

Avoid tints that contain less than 10% of either cyan, magenta, yellow, or black, as they will print much lighter than they appear on screen.
Watch your blacks! 100% black is very different to “full colour black” (also known as rich black) – generally a 40/40/40/100 mix of C/M/Y/K and is much fuller and richer. You may not be able to tell the difference on flat screens or laptops but you will when printed!
Colours will appear different on different paper stocks, much more so than you would imagine. Uncoated stocks will darken most colours, while gloss stocks will add vibrancy and punch. A pantone guide will contain swatches of each colour on both coated and uncoated papers, so you can see the variation, we advise you always check first.