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How Outdoor Displays Can Increase the ROI of your Business

Marketing is never a simple task. There is always a lot of trial and error involved, and you’ll sometimes miss more often than you hit. The good part is that every hit you get more than makes up for all the misses. What you’re actually doing with each and every marketing effort is speculating on the public reaction to whatever it is that you’ve created.

No matter what kind of business you have, you will gain more attention when you put your marketing message in front of the largest possible audience. Television is one way, and history has certainly shown that it does work. The downside is that it’s a very expensive medium. The Internet is another choice, and it’s certainly usually less expensive than television, but in this case your message can be lost among all the millions of other messages. Not only that, but some people actively filter out and block advertising messages.

Outdoor Displays & Marketing

Using outdoor displays is a sensible and economical way to reach large numbers of people in a short time span.  The reason it works is because when people are in transit from one place to another, they spend most of that time outdoors. Putting your display where large numbers of people are going to see it has to improve your chances of success.

The important thing, of course, is that your display actually has to be good enough. It must capture attention and stir imagination, or it won’t work. You need to create something that makes people think about you and that creates a strong association in some way so that they’ll remember you.

Because the outdoor display is a low cost medium that reaches high levels of passing traffic, it is a marketing medium that gives you a high return on your investment. Handled correctly, it should bring you more customers, and that will increase the overall profitability of your business.

As with any other sort of marketing, you need to track your results. Make an observation of the dynamics before and after you launch the display, and use this data to help you formulate strategies to refine or improve your display. There’s no need to simply create once and then rest on your laurels. It’s far better to be constantly updating and improving.

The best campaign is a dynamic one. It constantly changes and adapts the way the core message is presented, but without losing the fundamental principle behind it all. When people see the same thing over and over for a short time, it helps them to remember it. But persist with that for too long and they’ll begin to not even see it.

Outdoor displays have been around for as long as business has existed. In fact they are the oldest form of marketing there is. For all that, they are also proven to be successful and even today remain to be one of the best ways to attract new customers and achieve brand recognition.

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