Creative design plays an important part in organisations
Business theory is based on the the idea of creating wants and needs. Creative design is a fundamental part of this in that it creates an image for this need. Great designers understand consumers and their needs, aspirations and emotions.
It’s not what you say, it’s how you say it
We at Upper Case think that it’s both! Design is all about communication. You create your goals and your message, and we communicate them clearly to the customer. According to Bloomberg Business, “Design is a process of synthesising insights into a tangible offering in a way that addresses the goals of the company and the desires of consumers.”
A successful piece of creative design work should not be noticeable to the consumer. The aim is for a customer to remark on your great business, not your great graphic design, unless like us you are in the business of design!
Creative design & tone of voice
The designer communicates the tone of voice for the company and expresses the value to the consumer. Do you want your organisation to say that you are about exclusivity and luxury, or value and convenience?
Building a brand
Philip Kotler, Professor at the Kellog School of Management says that “the art of marketing is the art of brand building. If you are not a brand you are a commodity. Then price is everything and the low cost producer is the only winner.”
Form follows function
This popular design phrase, coined by a father of modern design, Louis Sullivan explains how in design as opposed to the arts, the function of a piece is more important than the visual look of it so if the best way for us to get your message out there is with a direct mail campaign or with a website, we will be sure to choose the best option to get the best results for your organisation because business is all about results. Just like in marketing, good design is SMART-Specific, Measurable, Actionable, Realistic, Timely. Designers often include a call to action in their message, which is a technique to get measurable results from design.
Graphic design & the bottom line
It’s all about lean in business these days- cutting the fat and identifying limiting factors that stand in the way of achieving corporate goals. In design, lean methods have always been best practice. Graphic Design Agencies always look for the most creative, most efficient and most effective ways of communication. Creative design wins over budget in terms of customer impact and this of course has a positive impact on your bottom line.