Why You Should Use Promotional Products in 2016
Why You Should Use Promotional Products in 2016
If you’re looking to get your brand noticed, promotional products offer a unique opportunity to place your company’s name right in front of your target market. They not only increase brand awareness, but they have the potential to increase your chances of making those all important sales and, far from being an unnecessary expense, you’ll find that they’re a cost effective way to promote your business.
Furthermore, your promotional products can be selected to represent your brand and company ethos, whether you choose traditional items such as ball point pens, coffee mugs, baseball caps and umbrellas or more unusual items such as blankets, first aid kits or USB drives.
If you’re in any doubt why you should use promotional products in 2016, here are ten good reasons to include them in your marketing strategy.
- They keep your brand in the minds of your customers.
By ensuring that your promotional items include your company name, contact details and logo, your brand will remain foremost in the mind of both your existing and potential customers.
- They convert more customers than any other media.
Promotional items work almost like a silent sales person. They remind your customers about your business even when your business is closed.
- They can be used as an icebreaker for new clients, or clients you’d like to retain.
Whenever you get a new client, sending them some kind of promotional item shows that you value their business, meaning they will be more likely to use you again.
- When combined with your marketing literature they offer a tangible reminder of your business.
If you want to get your business noticed, your sales literature is more likely to be read when it’s accompanied by a promotional item.
- They’re a great way to launch a new product or a new marketing campaign.
Branded products not only create interest and curiosity, but customers are likely to hang onto them, meaning that they’ll remember your company the next time they’re looking for that particular product or service.
- When used at tradeshows they’ve been shown to increase traffic to a stand.
People love to collect ‘freebies’ at trade shows, so make sure that your gifts stand out, and that your contact information is always included. Using unique promotional items rather than the usual pens and stickers will ensure that your product or service is remembered ahead of that of your competitors.
- Consumers are often willing to switch brands so that they can receive a free promotional item.
Again, people love ‘freebies’. How many times have you bought a different brand of coffee from your usual because they offered a free coffee cup?
- They can be used to mark a company anniversary or special occasion, or to acknowledge the work carried out by your staff.
Many businesses choose to use promotional products such as laptop cases and leather bound notebooks as performance incentives to motivate their staff.
- They’re a great way to thank your customers for their support.
Everyone loves to feel appreciated.
- The vast majority of people enjoy receiving promotional products and will keep and use them.
Meaning that your brand is constantly being seen.
When making a decision about which promotional products to use, you should always take account of your target market and your allocated budget. It’s also important to remain consistent with your branding, and the company image that you wish to portray. Remember that these items should enhance your business, so take time to ensure that you get the perfect products to represent your brand.