Direct eMail
Direct eMail Made Easy…
We’ve all been on the receiving end of those terrible DIY, in-house designed email shots. Makes you feel really valued, right? Well, it needn’t be that way because at Upper Case we can help you to design professional direct email marketing communications – everything from a one-off eshot to regular eNewsletters, eZines and client bulletins.
According to surveys, the No.1 reason why in which businesses lose customers is they simply allow customers to forget about them. New customers are hard to come by and maintaining contact, while difficult, is critical to growing relationships. That’s where direct email marketing comes into its own. All of our direct email newsletters, bulletins, promotions and brochures can be fully personalised, addressing your customer by name, with customised content targeting their interests and needs.
Not only can Upper Case design your direct email campaign, we can also show you how to achieve amazing results with improved open rates and real engagement through compelling design communications. We’ll also clean, format and manage your database, so that your marketing database is accurate and up to date. Don’t have a database? Don’t worry – we can source one for you. We’ll also show you how to exploit your client/contact databases to maximum effect by designing individually personalised direct email campaigns. We spam check all of the copy in your campaign so the bounce rates are kept to a minimum. We can apply automated response emails too, so that users receive an instant response or schedule your emails so that they go out at the best time of the day to maximise open rates. And when it’s all done you’ll get a full report on the campaign’s success, so you can see, among other things, who and how many contacts opened it and even what content they liked. That way you can justify every euro spent. It’s a winning formula and one that’s proven to yield serious results.
See our project portfolio here.