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Introducing - “one-to-one marketing” Simply put, nothing comes close to direct marketing (DM) in terms of target audience penetration and response rates. Recipients of the Irish Print Award for the best direct mail campaign, Upper Case are at the forefront, producing some of Ireland’s best DM literature, utilising cutting edge Xerox print technology and database merge software. DM (or variable data printing) exploits the power of the database by combining it with a printed piece, creating a targeted, individually personalised marketing or sales piece. Popular everyday examples include: invitations, newsletters, mail shots, tickets, incentive/promotional campaigns and brochures.
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