For modern businesses, merely having an online presence is no longer enough. There’s little point in providing a service if nobody’s aware that you’re providing it. Your website is useless unless people can find it through quality web marketing. Search engines like Google and social networks like Facebook are the first port of call for many customers researching products and services online.…
Technology has changed the way users browse the web. Mobile phone owners want to access the net using their phones, gadget users want to browse the web using their devices. Users expectations have changed because technology never stops evolving. Site owners now scramble to make their pages suitable for mobile browsing because 800 million people now use their gadgets to browse the web.…
Remember the last time that you came across a really good brochure or newsletter?
Remember the impression it made and how you wished for one just as good? If only you knew where to go?
Good news! Your search is over. Since 2001 our brochures and newsletters have been recognised with no fewer that 3 Irish Print Awards, having been scrutinised by some of the most critical eyes in the industry to get there.…
Did you know that two thirds of businesses now use direct mail (DM)? Or that 22% of customers agree that DM triggers them to buy a product or service? While online, direct email continues to be the marketing tool of choice for savvy businesses looking to grow client engagement and stay “front of mind”. Upper Case design award winning DM campaigns that will challenge, engage and ultimately persuade your target audience.…
Surveys show that a personalised direct mail piece is 3 times more likely to be opened than a non-personalised piece. It’s 4 times more likely to convert to a sale and it generates the highest return on investment per unit. It’s why 65% of businesses use it, 87% of consumers open it and why usage grows by about 10% every year.…
Whatever the reason for your re-brand, there are several advantageous marketing opportunities that will evolve your brand so that you can stay relevant in an ever-changing marketplace. As you’re probably aware, any re-branding scenario will require a detailed analysis of the current marketplace and how best to re-enter it. There are several common strategies that every re-brand should consider as well as several easy to avoid pitfalls that you will likely run into.…
Easy, fast, lightweight and practical – the pop up remains as popular as ever!
When simplicity is what the client is looking for, magnetic panel pop ups deliver portability, easy assembly and a large visual impact. A pop up system offers great versatility with many different combinations for any type of presentation. We’ve made major improvements to make these systems even more usable, including fully magnetised connections, improved graphic hanging kit and new heavy duty wheeled trolley bag for pop up counters.…
Great graphic design sets you apart, bringing clarity and impact to your brand or message. At Upper Case, Graphic Design Cork, we combine creative flair, technical know-how and two decades of industry experience, to deliver outstanding results time after time. From start-ups and SMEs to corporates, non-profit or state bodies,our design studio has the ability to successfully execute any brief.…
Since 1998, Upper Case, Digital Printing Cork, has been an industry innovator in the field of digital print communications. We excel at helping our customers achieve outstanding results across all manner of print, promotional and marketing materials.
If you can think it, we can digitally print it. Plus, we give you a 100% commitment to getting it right, on-time, first time.…
In a recessionary business climate when margins are tight and marketing budgets even tighter, every euro spent needs to work hard to deliver a return on investment. It probably explains why direct marketing is so popular right now with savvy marketers and business owners. Put simply, no other activity touches direct marketing (DM) in terms of results, response rates or return.…
