Direct Mail Marketing
Direct Mail Made Easy…
Surveys show that a personalised direct mail piece is 3 times more likely to be opened than a non-personalised piece. It’s 4 times more likely to convert to a sale and it generates the highest return on investment per unit. It’s why 65% of businesses use it, 87% of consumers open it and why usage grows by about 10% every year. Upper Case design and print award winning direct mail campaigns that will challenge, engage and ultimately persuade your target audience. Direct mail is one of the most potent weapons in your marketing armoury and we possess the insight and creativity required to create DM that will deliver serious results and ultimately drive sales.
Unlike a brochure or flyer, direct mail is not about pretty pictures, it’s a highly specialised discipline. Effective direct mail is all about the art of persuasion and that’s where Upper Case excels. We’ll concept, design, print, insert, personalise and manage your campaign all under one roof. We’ll also help you to discover who your prospects are, how best to target them and then convert them into long term customers. Basically, we know what works and what doesn’t – so you’re tapping into an invaluable pool of knowledge, accumulated over hundreds of projects. Plus, results are totally measurable, meaning you can evaluate the costs versus the revenues from each campaign.
We offer a huge range of personalisation and design options that ensure you create a direct mail piece that will connect directly with your customer and deliver the perfect impression of your brand. We have a huge amount of experience and expertise in direct mail, having won many national awards for the quality and effectiveness of our design solutions. Call us – we promise to impress you with our depth of skill and knowledge.