Direct eMail Made Easy…
We’ve all been on the receiving end of those terrible DIY, in-house designed email shots. Makes you feel really valued, right? Well, it needn’t be that way because at Upper Case we can help you to craft professional direct email marketing communications – everything from a one-off eshot to regular eNewsletters, eZines and client bulletins.
According to surveys, the No.1 reason why businesses lose customers is simply that their customers forget about them!! New customers are hard to come by and maintaining contact, while difficult, is critical in helping to grow relationships. That’s where direct email marketing comes into its own. All of our direct email newsletters, bulletins, promotions and brochures can be fully personalised, addressing your customer by name, with customised content targeting their interests and needs.
Not only can Upper Case design your direct email campaign, we can also show you how to achieve amazing results with improved open rates and real engagement through compelling design communications. We’ll also clean, format and manage your database, so that your market database is accurate and up to date. Don’t have a database? Don’t worry – we can source one for you. We’ll also show you how to exploit your client/contact databases to maximum effect by designing individually personalised direct email campaigns. We spam check all of the copy in your campaign so the bounce rates are kept to a minimum. We can design automated response emails so that users can get an instant response from you 24 hours a day or we can schedule your emails so that they go out at the best time of day for the maximum open rates. And when it’s all done you will get a full report on the campaign’s success, so you can see, among other things, how many contacts open it, who exactly viewed it, what content links they liked etc. so you can justify every euro spent. It’s a winning formula and one that’s proven to yield serious results.