Direct Mail Marketing Cork
Direct Marketing Made Easy…
In a recessionary business climate when margins are tight and marketing budgets even tighter, every euro spent needs to work hard to deliver a return on investment. It probably explains why direct marketing is so popular right now with savvy marketers and business owners. Put simply, no other activity touches direct marketing (DM) in terms of results, response rates or return. Upper Case has been at the forefront of this direct marketing explosion, with innovation-led solutions that have been recognised with multiple industry awards. As a pioneer in the sector for over 10 years, we have amassed a wealth of experience and know-how to help you with both your offline and online DM needs.
Direct marketing in all its forms exploits the power of the database to create highly personalised, one-to-one marketing opportunities. And unlike most other types of advertising and marketing, DM is measurable. That means you can evaluate and compare the cost of each campaign versus the revenue it generates. At Upper Case we develop some of the most innovative, most persuasive direct marketing campaigns around. We’ve got a team of crack account managers, copywriters, designers, programmers and print specialists that can deliver amazing campaigns with equally amazing results.
Did you know that two thirds of businesses now use direct mail? Or that 22% of customers agree that direct mail triggers them to buy a product or service? While online, direct email continues to be the marketing tool of choice for savvy businesses looking to grow client engagement and stay “front of mind”. Upper Case design award winning direct mail campaigns that will challenge, engage and ultimately persuade your target audience. Direct mail is one of the most potent weapons in your marketing armoury and we possess the insight and creativity required to create DM that will deliver serious results and drive sales.
Design for direct marketing is not about pretty pictures, it’s a specialist discipline. So forget all the waffle about “communication” – effective direct mail/email design is all about the art of “persuasion”…and that’s where Upper Case excels. We can help you discover who your prospects are, how to target them and convert them into long-term customers. Basically, we know what works and what doesn’t, allowing you to tap into an invaluable pool of knowledge, accumulated over hundreds of projects. Ultimately its all about results, response and return on your investment, with no room for guess work or second chances. Luckily, with Upper Case, your direct marketing campaign will be in the hands of a multi-award winning team of DM professionals. Our DM projects have achieved numerous industry accolades for their quality, creativity and innovative approach.
We combine these proven direct marketing techniques with cutting edge design execution to create truly engaging direct marketing campaigns. It’s a complete solution that includes database sourcing, campaign creative and print production. Much more than just a direct mail offering, Upper Case designs all manner of personalised, online direct marketing formats such as eZines, eNewsletters or ePromos. We often combine them with printed direct mail as part of an integrated approach. We’re always happy to meet, chat and throw some ideas around – without obligation of course, so why not call us today on 021 240 9065 to find out more?
What we do: direct mail letters, DM packs, door drops, direct email (eDM), personalised newsletters, personalised invitations, mail shots, personalised sales packs, postcards, charity mailings, event launch packs, incentive/loyalty campaigns, brochures, catalogues, tickets.
For larger, more complex campaigns, please visit our sister site Forza! Direct Marketing